Aleksandra Perović

TEME: Casopis za Društvene Nauke

The socio-economic impact of sports indicators on the development of the countries of central and eastern europe

Madžar, L., Đekić, I., & Perović, A

https://teme2.junis.ni.ac.rs/index.php/TEME/article/view/2037

Sport brings many social benefits that are reflected in general physical and mental health, building sportsmanship, increased satisfaction, as well as socially desirable forms of behaviour. However, investments in sport also cause numerous economic effects such as the creation of new jobs, local and national economy growth, the development of local tourism, the growth of the construction industry, the growth of tax revenues, the development of infrastructure, the promotion of the country’s image, etc. The aim of this paper is to assess the impact of the sports industry, expressed in the export of sports goods and public allocations for sports and recreation, on the economic development of eleven post-socialist countries of Central and Eastern Europe in the period between 2012 and 2022. The paper applied the Within two-way panel regression fixed effects model, the results of which were confirmed by further using of the Artificial Neural Network model. Both methods used confirmed that the strongest and statistically significant impact on the economic development of the considered countries belongs to the exports of sporting goods, followed by a somewhat weaker, but also positive and statistically significant impact of public expenditure on sport and recreation. The article concludes that, although positive and statistically significant, the impact of these variables is still minor compared to some other factors that largely determine the economic trends of the country. Despite this, investments in sport and the development of the sports industry should be increased due to the numerous wider, direct and indirect benefits that sport brings to the entire society.

export of sporting goods, government expenditure on sports, panel regression analysis, Artificial neural networks, economic development.

M23

Management in sport

International Organizations, Sport and Sustainable development: the role in the implementation of the 2030 agenda”

Zbiljić, G., Perović, A., Đurić, Z.

https://maninsport.rs/index.php/mus/article/view/43

In contemporary society, the global interconnectivity of various sectors, including international governance, sport, and sustainable development, has become increasingly evident. The 2030 Agenda for Sustainable Development, adopted by the United Nations, outlines 17 Sustainable Development Goals (SDGs) that address economic, social, and environmental dimensions of global development. Beyond its traditional role in recreation and competition, sport is increasingly recognized as a powerful instrument for promoting peace, social inclusion, education, and public health. International organizations play a pivotal role in harnessing sport as a catalyst for achieving the SDGs. Through strategic initiatives, collaborative programs, and policy integration, entities such as the United Nations (UN), the International Olympic Committee (IOC), the World Health Organization (WHO), FIFA, and the Laureus Sport for Good Foundation actively contribute to advancing goals related to health promotion, quality education, gender equality, social equity, and the creation of sustainable communities. The aim of this paper is to explore the role of these international organizations in utilizing sport as a mechanism for social transformation and sustainable development. The research focuses on the strategies, frameworks, and programs implemented by these institutions to support key SDGs. Employing a descriptive, primarily qualitative analysis, the study draws on official policy documents, scientific literature, institutional publications, and organizational reports that examine the intersection of sport and development. Findings highlight the substantial contribution of sport to the realization of the SDGs, while also acknowledging persistent challenges in translating international strategies into actionable policies at the national and local levels. Although numerous sport-based initiatives have yielded positive outcomes, the research identifies a need for strengthened institutional frameworks, enhanced financial investment, and more effective alignment of sport policies with broader global development agendas.

sustainable development, international organizations, sport, SDGs, inclusion, sports policy

M24

“Knowledge or Skills or Knowledge and Skills”

Communications, Financial Literacy and Required Core Skills in the Financial Industry

Aleksandra Perović, Lidija Madžar

https://alfa.edu.rs/wp-content/uploads/2025/03/Znanje-i-vestine.pdf

This comprehensive and extensive article represents an attempt to synthesize and sublimate all the core skills that are necessary for successful, efficient and effective work in the field of finance, and therefore for contemporary financial and other companies. More precisely, with this work we draw attention to the importance and role of financial literacy, as well as the most important financial skills required for the successful work of every professional in the field of finance. The article first focuses on defining the concepts of financial skills and financial literacy, as well as describing their importance for the innovative, sustainable and successful business of every company. While financial skills can be described as those skills, knowledge and abilities that are aimed to solve a specific financial problem, financial literacy is the ability to perceive, evaluate, understand and effectively use various financial information, knowledge and skills with the aim of effective management of financial resources. The article further deals with the study of key skills (critical thinking, problem solving, communication, ability to process and analyse information, self-awareness and adaptability) needed at the household level to achieve financial literacy of individuals. In the continuation of the analysis, the article provides a detailed and comprehensive overview of general and, after that, of finance-specific skills that are necessary for successful financial operations of every modern organization. At the end of the paper, instead of a conclusion, the importance of financial education is highlighted as a basic prerequisite for acquiring the necessary financial skills and mastering financial literacy. Financial education provides basic knowledge in the areas of savings, budgeting, financial planning, expenditures planning, risk analysis and investment strategies with the aim of achieving financial stability and security, wise money management and prevention of losses. The article finally concludes that financial education and financial literacy are key determinants of financial stability, as well as of achieving the desired financial success and well-being of each organization and every individual.

financial skills, financial literacy, communication, managing money, financial education, financial health.

M63

2nd International Scientific Conference „Branding a tourist destination“

Tourists’ views on sports, recreational and cultural activities as content of ohrid’s tourist offer.

Branimir Mikić, Blagoje Risteski, Jasminko Dugonjić, Nikola Pavlović, Aleksandra Perović

https://finra.edu.ba/zbornik-radova-fakulteta-turizma-ugostiteljstva-i-gastronomije/

Modern tourism trends indicate an increasing need for tourists for active and interactive holidays, where tourists form their attitude and assessment of quality, as well as subjective values of tourist services primarily by observing the basics of tourist services such as transport, hotel and catering services, but increasingly also based on additional content and services available to tourists (sports, recreational and cultural activities). Research conducted around the world indicates a close connection between the level of consumer satisfaction and their perception of the quality of the tourist product. The main objective of this research is to determine the attitudes of service providers and visitors (hotel guests) of the tourist destination Ohrid on the importance of additional content (sports, recreational and cultural activities) for forming an attitude about consumer-tourist satisfaction. This research was conducted on a sample of 300 respondents (140 male and 160 female) who stayed in hotels in Ohrid. For the purposes of this research, a questionnaire was designed for visitors (tourists) of the tourist destination Ohrid with 10 questions that represent the basic variables of this research. All recorded responses were processed using standard statistical procedures, using the descriptive statistics method. The software package SPSS-14.0 was used for data processing. The results were interpreted textually and graphically. The obtained results tell us that the respondents who were hotel guests are mostly satisfied with the tourist offer, but in their statements they especially emphasize that in addition to lake tourism, which is currently the leading one in Ohrid, work should be done to improve the conditions for the promotion of new tourist offers that follow global trends in the field of sports, recreation and cultural tourism, which would enable sustainable development of tourism throughout the year. The research shows that the largest number of respondents expressed a desire to return to the same tourist destination, but it also points to the necessity of further determining the factors of consumer satisfaction.

tourism, tourist product, promotion, satisfaction, sports, recreation and cultural facilities

M33

Third International Scientific Conference ”Challenges of Digitalization in the Green Economy”

Sustainable human resource management and digitalization in organizations: key challenges and strategy alignment

Zorica Đurić, Biljana Ilić, Aleksandra Perović

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M33

Sport and Health

The role of club management in organizing, educating and selecting supplements and adequate nutrition for swimmers

Ana Gavrilović, Stefan Selaković, Aco Gajević, Aleksandra Perović

https://doisrpska.nub.rs/index.php/SIZ/article/view/11483

Organizing the nutrition of athletes represents a crucial factor for their professional advancement and is a key part of everyday life without which success is impossible. Sports clubs pay special attention to organizing proper supplementation and nutrition. In recreational sports, it is often said that nutrition accounts for 70% of the impact, while exercise accounts for 30% of athletes' physical fitness. Without adequate nutrition, it is impossible for the body to endure the efforts both in training and in sports competitions. The recovery of athletes after strenuous exercise is conditioned by quality nutrition and proper supplementation. This paper was created for the needs of the management of Belgrade swimming clubs by reviewing the latest global research in the field of sports nutrition and supplementation, by students and professors of the Faculty of Sport

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M24 (Erih plus)

“ALFATECH” Smart Cities and Modern Technologies

Smart Innovations and Smart Communications in Smart Cities

Lidija Madžar, Aleksandra Perović, Jovan Veselinović

https://alfa.edu.rs/wp-content/uploads/2024/07/Proceedings-of-Alfatech-Conference.pdf

The concept of a smart city is a technologically modern urban area focused on its citizens, in which contemporary technologies, electronics and sensors are applied with the aim of collecting specific data and using them for assets and resource management, as well as improving the efficiency of local services and reducing energy, operating and other costs. As such, it encompasses a wide range of initiatives, from more advanced urban transport networks and communal services, through more efficient lighting, all the way to more interactive and responsive city administration and the development of integrated infrastructure. The goal of this article is to determine the relevance and importance of the most common smart innovations and intelligent communications related to the modern concept of a smart city, by applying the desk research method. In addition to the analysis of the smart cities’ global market, the article also provides a detailed overview of the most significant smart innovations and intelligent communications on which the functioning of modern smart cities rests. The authors conclude that smart cities represent our imminent future, especially in light of ongoing climate change, the threat of new pandemics and natural disasters, and the need for sustainable development.

smart city, smart innovations, intelligent communications, digital technologies, climate change, environment.

M33

“ALFATECH” Smart Cities and Modern Technologies

Smart Innovations and Smart Communications in Smart Cities

Lidija Madžar, Aleksandra Perović, Jovan Veselinović

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The concept of a smart city is a technologically modern urban area focused on its citizens, in which contemporary technologies, electronics and sensors are applied with the aim of collecting specific data and using them for assets and resource management, as well as improving the efficiency of local services and reducing energy, operating and other costs. As such, it encompasses a wide range of initiatives, from more advanced urban transport networks and communal services, through more efficient lighting, all the way to more interactive and responsive city administration and the development of integrated infrastructure. The goal of this article is to determine the relevance and importance of the most common smart innovations and intelligent communications related to the modern concept of a smart city, by applying the desk research method. In addition to the analysis of the smart cities’ global market, the article also provides a detailed overview of the most significant smart innovations and intelligent communications on which the functioning of modern smart cities rests. The authors conclude that smart cities represent our imminent future, especially in light of ongoing climate change, the threat of new pandemics and natural disasters, and the need for sustainable development.

smart city, smart innovations, intelligent communications, digital technologies, climate change, environment.

M34

Menadžment u sportu (Management in Sports)

Economic Cartels and Anticompetitive Behaviour in the Sports Industry

Lidija Madžar, Aleksandra Perović

https://maninsport.rs/index.php/mus/article/view/5/4

The purpose of this paper is to investigate the emergence and consequences of cartel agreements in the global sports market, as well as to point out the harmful effects of prevailing forms of non-competitive market behaviour. Cartels in sports are collusive agreements among rival teams that jointly perform on the market with the aim of protecting mutual business interests. The sports market cartelization arose as a result of the growing commercialization of the sports industry, which transformed many sports organizations, teams and clubs into a kind of business with enormous profits. The article applies meta-analysis and desk research, that is, a systematic review and analysis of relevant scientific and professional papers in this field. Cartel agreements in contemporary elite sports directly undermine free competition among players by controlling their rights during drafts, their contracts, their salaries and terms of players’ trade, as well as by imposing restrictions on their club membership. In this way, the sports market cartelization jeopardizes the public interest, neglects the social community needs, and undermines the integrity of the sport itself. Other forms of anticompetitive behaviour are here also presented, such as unfair sports market behaviour, agreements on salaries, transfer rules, commercialization of broadcasting rights, pre-arranged agreements in the tickets’ sale, etc. This topic is naturally followed by some ethical considerations that point to the controversies of the modern sports and the connection between the economic success of cartels and their unethical behaviour. Cartels bring enormous benefits to a minority to the direct detriment of the majority of stakeholders in the sport, and thus the wider social interest.

economics of sport, commercialization of sport, cartelization of elite sport, non-competitive market behaviour, profit seeking, ethical considerations.

M24

Menadžment u sportu

Značaj komunikacije u sportu

Perović, A., Đukić, S.

https://maninsport.rs/index.php/mus/article/view/16

Za komunikaciju se sa sigurnošću može reći da predstavlja proces u kome se poru-ke, informacije, ideje, odnosno verbalni i neverbalni simboli razmenjuju između dva ili više lica. Ove informacije ili simboli čine suštinu ljudskog komuniciranja. Dobra komunikacija je preduslov za efikasnost, bilo pojedinca ili grupe, a da bi komunikacija bila uspešna neophodno je pravilno komunicirati, odnosno razu-meti sadržaj koji mi odašiljemo ali i onaj koji primamo. Potreba za kooperacijom i saradnjom jedna je od najznačajnijih ljudskih potreba koja potvrđuje čoveka kao društveno biće, takođe i najvažnija svrha komunikacije. Predmet ovog rada se odnosi na komunikaciju u sportu. Za mnoge je bavljenje sportom atraktivno zbog socijalne interakcije. Cilj rada je bio da s ukaže na značaj komunikacije u sportu. Želja da budete deo zajednice važan je aspekt ljudske prirode, a komuni-kacija je možda najvažniji deo razvoja zdrave zajednice. Iako prilikom bavljenja sportom komunikacija o fizičkoj aktivnosti utiče na fizičke performanse spor-tista, ujedno utiče i na socijalnu konstrukciju sportskog iskustva. Bilo da su to treneri koji upućuju sportiste, gledaoce koji utakmicu gledaju putem masovnih medija ili sportska organizacija koja kreira javnu kampanju za razvoj podrške lokalnoj sportskoj organizaciji. U profesionalnom sportu interakcija sa medijima je sastavni deo njihovih obaveza. Iz tog razloga, sportska zajednica predstavlja bogato okruženje za istraživanje komunikacije.

komunikacija, sport, trener, sportisti, mediji

M51

Revizor

Značaj poslovne komunikacije na performanse zaposlenih

Perović, A.

Izgled za God. 26 Br. 101 (2023): Auditor

Prisutnost efikasne poslovne komunikacije, kako interne, tako i eksterne, ima veliki značaj za organizaciju. Predmet ovog istraživanja odnosi se na značaj efikasne poslovne komunikacije na performanse zaposlenih, odnosno na internu komunikaciju. Cilj istraživanja je da se ukaže na doprinos efikasne poslovne komunikacije u organizaciji. Rezultati rada upućuju na važnost razvijanja veština koje dovode do tzv. efikasne poslovne komunikacije, kako bi zahvaljujući tome učinak zaposlenih i njihovo zadovoljstvo poslom doveli do postizanja ciljeva i misije organizacije.

organizacija, efikasna komunikacija, učinak komunikacije

M53

Glasnik za društvene nauke

Značaj poslovne komunikacije za razvoj korporativne kulture

Perović, A., Šiljak, V., Jovanović, D.,Đukić, S.

https://www.gdn.rs/index.php/GDN/article/view/94

Poslovna komunikacija je prisutna u svakoj radnoj organizaciji, kako za svakog pojedinačnog zaposlenog, tako i za svakog pojedinca koji komunicira sa kompanijom. Iako se najčešće, svakodnevne aktivnosti obavljaju rutinski, to im se ne poklanja velika pažnja, već postaju manifestacija izgrađene organizacione ili personalne kulture. Uspeh kompanije, je u direktnoj zavisnosti od ciljanih postupnih akcija kojima se može formirati zdrava korporativna kultura u organizaciji. Korporativna kultura kao kategorija je veoma teško merljiva jer vrednosti, ponašanja zaposlenih, pa i sama organizaciona klima su izazov za kontrolu i oblikovanje organizacione kulture određene organizacije, a sve u cilju boljeg poslovanja. Predmet ovog istraživanja se odnosi na značaj poslovne komunikacije za razvoj korporativne kulture. Cilj istraživanja je da se ukaže na značaj relacije poslovne komunikacije i korporativne kulture radi efikasnog poslovanja organizacije. Rezultati rada potvrđuju da je važno strateški razviti komunikacione veštine zaposlenih kako bi se zahvaljujući tome razvila i organizaciona kultura organizacije, što vodi ka pozitivnom poslovanju organizacije..

komunikacija, radna organizacija, korporativna kultura, relacije, veština, strateški razvoj

(M53)

Oditor

Izazovi savremenog sportskog menadžmenta

Veselinović, J., Perović, A., Šiljak, V. Bačevac, S.

Apstrakt: Skoro dva veka dug tok i razvoj modernog sporta susretao se sa nizom izazova i promena koje su prouzrokovale značajne promene u sportskom menadžmentu na globalnom nivou. Promene u sportskoj industriji utiču na sportiste, vlasnike timova, navijače i društvo u celini. U razvijenim tržišnim ekonomijama, sve vec'i broj ljudi profesionalno je uključen u oblast sporta i to ne samo kao sportisti, vec' u upravljanju različitim procesima, aktivnostima, događajima, ljudskim resursima i gotovim proizvodima povezanim sa sportom. Razvoj tehnologije takođe ima konstantan uticaj na razvoj sporta od primene u trenažnoj tehnologiji, preko upotrebe savremenih informacionih tehnologija u procesu treninga, takmičenja, do praćenja sportskih događaja, komunikacije sa navijačima i dr. Izazovi savremenog sportskog menadžmenta su mnogobrojni i zahtevaju relevantne veštine za široku lepezu poslova koje on obuhvata. Potreba za sistematskim upravljanjem svim elementima sporta naglašava značaj sportskog menadžmenta koji je orijentisan ka dugoročnom uspehu i dobrobiti, kako za sportsku industriju, tako i za sportiste i sportske organizacije.

Skoro dva veka dug tok i razvoj modernog sporta susretao se sa nizom izazova i promena koje su prouzrokovale značajne promene u sportskom menadžmentu na globalnom nivou. Promene u sportskoj industriji utiču na sportiste, vlasnike timova, navijače i društvo u celini. U razvijenim tržišnim ekonomijama, sve vec'i broj ljudi profesionalno je uključen u oblast sporta i to ne samo kao sportisti, vec' u upravljanju različitim procesima, aktivnostima, događajima, ljudskim resursima i gotovim proizvodima povezanim sa sportom. Razvoj tehnologije takođe ima konstantan uticaj na razvoj sporta od primene u trenažnoj tehnologiji, preko upotrebe savremenih informacionih tehnologija u procesu treninga, takmičenja, do praćenja sportskih događaja, komunikacije sa navijačima i dr. Izazovi savremenog sportskog menadžmenta su mnogobrojni i zahtevaju relevantne veštine za široku lepezu poslova koje on obuhvata. Potreba za sistematskim upravljanjem svim elementima sporta naglašava značaj sportskog menadžmenta koji je orijentisan ka dugoročnom uspehu i dobrobiti, kako za sportsku industriju, tako i za sportiste i sportske organizacije.

globalni sport; menadžment; međunarodne sportske organizacije

M24

ECOLOGICA

Uticaj Covid-19 na budućnost sporta: održivost i obnova The impact of Covid-19 on the future of sport: sustainability and recovery

Violeta Šiljak, Nevenka Zrnzević, Rade Stefanović, Aleksandra Perović, Jovan Veselinović, Dejan Đurović

https://doi.fil.bg.ac.rs/pdf/journals/ecologica/2021-101/ecologica-2021-28-101-12.pdf

Svedoci smo vremena kada pandemija COVID-19 svojim prisustvom utiče na svakodnevni život pojedinca, time i na sport kao aktivnost ili delatnost kojom se ljudi bave. Međutim, iako su se brojni autori bavili problematikom COVID-19 sa aspekta sporta, imajući u vidu činjenicu da je sport kompleksan fenomen, ostavljeno je dosta prostora za dalja istraživanja o njihovoj povezanosti, odnosno uticaju COVID-19 na sport. U ovom istraživanju eksplorativnog karaktera, s obzirom da se odvija u uslovima aktuelne pandemije, u realnom vremenu, primenjena je deskriptivna, pretežno kvalitativna i kritička analiza sadržaja javno dostupnih, zvaničnih i objavljenih podataka i naučnih radova, kojima se na jasan način mogao ostvariti formulisani cilj istraživanja. Aktuelnost teme je neupitna i diktira je stvarnost u kojoj živimo. Predmet ovog istraživanja se upravo odnosi na uticaj COVID-19 na budućnost sporta, njegovu održivost razvoja, tj. oporavka. Cilj istraživanja predstavlja sveobuhvatno sagledavanje i razumevanje problema i dimenzija aktuelne pandemije COVID-19 u funkciji održivog razvoja sporta. Polazeći od predmeta i cilja istraživanja definisana su istraživačka pitanja, pri čemu se došlo do rezultata istraživanja koji ukazuju da je perspektiva školskog i vrhunskog sporta i uz napore resornih udruženja na zabrinjavajućem nivou, dok je segment rekreativnog sporta moguće održati na istom nivou uz preorijentaciju i usmerenost na bavljenje aktivnostima na otvorenom prostoru. Za sada nije uočeno da su strategije razvoja sporta redefinisane. Donešen je određen broj uredbi, preporuka i sl. što navodi da se u ovom momentu još uvek razmišlja o COVID-19, kao prolaznom problemu, gde bi se nakon završetka pandemije vratilo već postojećim strategijama razvoja i održivosti.

sport, pandemija COVID-19, budućnost sporta, održivost, razvojne strategije, rekreativni sport, vrhunski sport, školski sport.

M51

Časopis Menadžment u sportu, Fakultet za menadžment u sportu, Alfa BK univerzitet

Glavni urednik časopisa Menadžment u sportu

Aleksandra Perović

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Urednička referenca: glavni urednik časopisa Menadžment u sportu, Fakultet za menadžment u sportu, Alfa BK univerzitet.

uredništvo; Menadžment u sportu; sportski menadžment

M55