Valentina Budinčić

Srpski jezik

O jeziku i stilu sportskog novinarstva u romanu Vladimira Stankovića Montevideo, Bog te video!

Valentina Budinčić

https://doi.fil.bg.ac.rs/unit.php?l=en&pt=journals&title=sj

Predmet analize ovoga rada jesu jezičko-stilski elementi žanrova sportskog novinarstva u romanu Montevideo, Bog te video!. U radu se analiziraju jezičke forme tipične za novinarski funkcionalni stil i jezik sportskog novinarstva, kao i njihova lingvostilistička funkcija. Primenom kvalitativne analize pokušali smo da utvrdimo kojim se jezičkim sredstvima tipičnim za sportsko novinarstvo dominantno pribegava u ovoj knjizi i na koji način ona doprinose njenoj stilizaciji. U radu se razmatraju sportska terminologija kao osnovni jezički marker sportskog diskursa, te poslovice, frazeologizmi, žargon i stilske figure. U kontekstu preplitanja faktografije i fikcije, specifična upotreba sportskih novinarskih žanrova i karakterističan jezik sportskog novinarstva doprinose jezičko-stilskoj jedinstvenosti ovog književnog dela.

sportsko novinarstvo; stilski elementi; sportska terminologija; frazeologizmi; poslovice; žargon; stilske figure

M23

Contemporary Approaches to Linguistics and Teaching Methods in Business and Professional Communication. TILTM 2024. Springer Proceedings in Humanities and Social Sciences. Springer, Cham.

Business English in the Context of Global Changes and Professional Development

Budinčić, Valentina

https://link.springer.com/chapter/10.1007/978-3-032-06297-0_6?utm_source=researchgate.net&utm_medium=article

Amidst the whirlwind of information and technological achievements shaping our daily life and work, people encounter numerous opportunities and challenges. As the economy undergoes transformative shifts, career development directions are unpredictable, and workplace requirements and needs are diverse. In the context of modern education and the prevalence of English as a lingua franca of business, the aim of this article is to examine how Business English courses are addressing these pressing demands and to explore potential new models aligned with the evolving requirements of the business world. By analysing the current content of Business English course books, examining available academic research in the field of Business English teaching and learning, and considering prevailing job requirements in the globalised business environment, we endeavor to propose innovative paradigms for the design of Business English courses. The findings indicate that the design of Business English courses demands a multidisciplinary approach. Such courses require constant updating and upgrading in order to remain aligned with the dynamics of the new era and to provide students with pertinent and timely instruction. This adaptive approach is essential for staying relevant in the modern world of continuous development and acceleration, while equipping students with the skills needed to navigate the challenges of the contemporary business environment.

Business English; lingua franca; course design; skills; personal development

M31

Scientific Bulletin of the Politehnica University of Timişoara Transactions on Modern Languages

'Self-actualization' and Language Learning: Podcasts as Engaging Teaching Materials

Budinčić, Valentina; Ćuk, Maja

https://dspace.upt.ro/jspui/handle/123456789/7654

Engaging lesson content lays the foundation for effective language learning. Therefore, providing materials that address a student’s specific interests and resonate with them on a deeper level can positively motivate learning. According to Abraham Maslow, apart from the four basic needs that must be met first (food, safety, love, and self-esteem), people also strive for self-actualization. In light of this, the aim of our paper is to show how podcasts, with the potential to encourage personal fulfilment and self-expression, may be used as motivating teaching materials for improving language skills in a fun and informative way.

Language learning; Motivation; Self-actualization; Podcasts; Teaching materials

M23 (ERIH+)

Training, Language and Culture

Linguistic Landscape as a Powerful Teaching Resource in English for Specific Purposes

Budinčić, Valentina; Olga S. Zubkova

https://www.rudn.tlcjournal.org/archive/7(4)/7(4).pdf

The study explores the integration of linguistic landscapes into English for Specific Purposes (ESP) instruction within the context of contemporary Serbia, aiming to expand language awareness, lingua-pragmatic competence, and critical thinking among learners. Against the backdrop of Anglo-globalisation, the study seeks to establish a model applicable to foreign language teaching, with a focus on language contacts and their impact on the linguistic landscape. The research employs a comprehensive sociolinguistic analysis of the linguistic landscape in Serbia, investigating the anglicisation of official names of entities such as companies, shops, and agencies. The study scrutinises the corpus of linguistic landscapes to identify patterns and socio-linguistic phenomena, developing a model for integrating these landscapes into ESP instruction. The methodology encompasses qualitative and quantitative analyses, drawing on language data and sociolinguistic observations. The key research questions concern the identification of distinctive features within the sociolinguistic landscape of contemporary Serbia, particularly in relation to English language influences; the effective utilisation of linguistic landscapes as a teaching resource in ESP courses to cultivate language awareness and lingua-pragmatic competence; and the implications of incorporating linguistic landscapes for cultivating critical thinking regarding language contacts in the broader sociolinguistic context. The research identified significant instances of anglicisation in the linguistic landscape of Serbia, highlighting the pervasive influence of English in specialised fields and popular language culture. The proposed model for ESP instruction demonstrated the potential of linguistic landscapes in enhancing language competencies, language awareness, and creative thinking among learners. The findings suggest that linguistic landscapes serve as a valuable resource for language educators, particularly in ESP contexts, as they provide a dynamic platform for language instruction. Incorporating linguistic landscapes can contribute to preserving language standards, addressing the challenges posed by language contacts, and nurturing critical thinking skills among learners. The study’s model offers a paradigm applicable to teaching various foreign languages, promoting a better understanding of language influences in the contemporary multilingual world.

linguistic landscape; Anglo-globalisation; language culture; language contacts; ESP

M23

Lomonosov Philology Journal. Series 9. Philology

Colloquialisms as Manipulation Tools in English Business Media Discourse

Malyuga, N. Elena; Valentina Budinčić; Elena I. Madinyan

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This research undertakes an explorative study into the manipulative potential of colloquialisms within the discourse of English-language business media. The premise of the research is grounded in the increasing infiltration of informal language into formal business media, postulating that such usage can be attributed to the manipulative capacity of colloquialisms. The study aims to answer critical questions such as the role of manipulative rhetoric in business media discourse, how colloquialisms can act as potent tools for manipulation, and the specific functions of these colloquialisms in their manipulative capacity. A quantitative linguistic analysis was performed on a corpus of 100 tokens of colloquialisms, sourced from leading business publications. The results revealed four main functions of colloquialisms: creating vivid imagery (45%), eliciting emotional responses (25%), creating a sense of familiarity (20%), and building rapport (10%). The implications of this research are substantial, as it unravels the strategic use of language in media discourse, thereby contributing to a deeper understanding of linguistic manipulation. The findings also offer avenues for further research in the evolving field of media discourse manipulation, particularly in the context of business communication.

colloquialism; business media discourse; linguistic manipulation; manipulative potential; functional analysis

M51

Uzdanica

Diskurs sportskih kladionica u kontekstu anglicizacije srpskog jezika

Budinčić, Valentina

https://doi.ub.kg.ac.rs/uzdanica/

U kontekstu anglicizacije srpskog jezika, u ovome radu razmatra se diskurs sportskih kladionica kao specifičan jezički korpus u okviru sportskog registra. Pojam anglicizacije definiše se kao jedna od negativnih posledica ignorisanja englesko-srpskih jezičkih kontakata, koja dovodi do primetne hibridizacije srpskog jezika, odnosno nastanka novog urbanog sociolekta, koji se naziva anglosrpskim jezikom (Prćić, 2005). U cilju procene aktuelne tendencije u strukturiranju anglicizama iz ovog usko stručnog domena, u radu je sprovedena kvalitativna i kvantitativna analiza korpusnih primera. Koristeći Njumarkovu (1981) klasifikaciju prevodnih procedura, ustanovljeno je da je u odabranom korpusu transferencija (sa 49,31%) najzastupljeniji način kreiranja anglicizama. U radu se ukazuje na važnost pravilne adaptacije ovoga sloja engleske leksike u srpskom jeziku kako bi se doprinelo boljoj jezičkoj praksi u sferi stručnog sportskog registra. Korpus su činili sajtovi sportskih kladionica na našem govornom području.

sportski registar; anglicizmi; anglicizacija; jezička hibridizacija; anglosrpski jezik

M51

Topical Issues of Linguistics and Teaching Methods in Business and Professional Communication - TILTM 2022. European Proceedings of Educational Sciences. European Publisher.

Theoretical and Practical Aspects of Teaching Business English Vocabulary in EFL Classes

Budinčić, Valentina

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In order to achieve competitive advantage in the business world, mastering business communication skills in English is of paramount importance for high-flying professionals around the globe, and the main goal of Business English courses is to equip them with the necessary language skills. Due to ever-changing life conditions, business circumstances, and teaching environments, designing Business English courses is quite a challenging task. With the intention of contributing to the field of Business English teaching methodology, our research is focused on teaching Business English vocabulary, as one of the essential components of language in general and of both receptive and productive language skills. This paper outlines the position of ESP in the global context, analyses models of teaching vocabulary in Business English course books and other teaching materials, and aims to provide recommendations on how to adapt vocabulary teaching and learning methods to various learners’ needs and preferences in traditional, blended, and online teaching environments.

Business English; communication skills; teaching methodology; teaching vocabulary

M31

Uzdanica

O elementima leksičke anglicizacije u aktuelnim sportskim tekstovima u dnevnoj štampi

Budinčić, Valentina

https://doi.ub.kg.ac.rs/uzdanica/

Predmet ovoga rada jesu anglicizmi u aktuelnim sportskim tekstovima u dnevnoj štampi na srpskom jeziku, a cilj je da se deskriptivnom analizom oblika i pojedinih stilskih osobina ovih leksičkih jedinica sagledaju savremene tendencije u sferi anglicizacije srpskog sportskog jezika, a ujedno i srpskog jezika u celini. Korpus su činili sportski dnevni list Sportski žurnal, te dnevne novine: Politika, Euro Blic, Večernje novosti, Informer, Kurir, Nova i Danas, koje su izlazile u periodu od juna do septembra 2021. godine. U analizi smo se oslanjali na teorijski osnov prema kome anglicizmi mogu biti očigledni, skriveni i sirovi, a anglicizacija leksike se javlja na nivou pravopisa, gramatike i pragmatike (Prćić, 2005), te na klasifikaciju anglicizama kao stilskih sinonima u dnevnim novinama i magazinima na srpskom jeziku na pomodne, reklamne, asocijativne, metaforičke, ironične i inercijske (Milić, 2011). Zaključeno je da se, pored terminoloških anglicizama koji čine osnovu sportskog terminosistema, u sportskim novinskim tekstovima učestalošću izdvajaju očigledni anglicizmi kao inercijski i metaforički sinonimi, da su skriveni anglicizmi prisutni kroz upotrebu leksičkih jedinica koje odslikavaju engleske jezičke modele, te da u izdvojenom korpusu postoje određena odstupanja od pravopisne norme srpskog jezika.

leksička anglicizacija; sportska dnevna štampa; engleski jezički modeli; stilski markirana leksika

M51