The transition toward a green economy requires innovative approaches that integrate economic growth with environmental sustainability. Digital tools play an increasingly important role in supporting this transition by enabling more efficient resource management, reducing environmental impacts, and fostering sustainable business models. This paper explores the role of digital technologies – such as big data analytics, artificial intelligence, the Internet of Things, and digital platforms – in promoting green economic development. The study analyzes how these tools contribute to energy efficiency, emission reduction, circular economy practices, and sustainable decision-making in both the public and private sectors. Furthermore, the paper identifies key challenges related to digitalization, including technological gaps, high implementation costs, data security issues, and the digital divide. Based on the analysis, the paper highlights best practices and provides recommendations for policymakers and stakeholders on how to effectively leverage digital tools to support sustainable and inclusive green economic growth.