The accelerating digital transformation – driven by the adoption of artificial intelligence (AI) and enterprise resource planning (ERP) systems – has fundamentally reshaped managerial functions and organizational structures. These technologies not only enhance operational efficiency but also enable adaptive decision-making and forward-looking strategic planning. Grounded in contingency theory, this paper examines how digital tools necessitate context-sensitive managerial responses, emphasizing the importance of aligning leadership styles with technological capabilities and environmental complexity. Furthermore, through the lens of transformational leadership theory, it explores how digital platforms influence leadership dynamics, fostering innovation, vision-driven change, and employee empowerment. By analyzing these interrelated dimensions, the paper offers a comprehensive framework for understanding strategic management in the digital era. Achieving high organizational performance reflects the efficiency and effectiveness of business operations. The more efficient and effective an organization is, the higher the quality level of its economic output, which in turn implies that business and development goals will be achieved at a more advanced level. Environmental trends, digitalization, and intense global competition exert significant pressure on managers and leaders to direct organizational activities toward the continuous development of core competencies, with the aim of reinforcing market position.