Zbornik radova
"Challenges of Digitalization in the Green Economy" • Beograd, 2025
← Nazad na listu radova
Scientific Review Article
INNOVATIONS, ENTREPRENEURSHIP AND THE GREEN ECONOMY
Autori
Marija Janićijević, Danica Karić-Stojiljković
Abstract
Green entrepreneurship, considered inherently innovative, along with the green economy, represents key components for sustainable development and environmental protection. The green economy, as an economic model, emphasizes reducing the negative impact of human activities on nature, while green entrepreneurship encourages entrepreneurs to develop innovative, environmentally responsible products and services. “It is an economy that contributes to the common good and social equity while significantly reducing environmental risks and the exploitation of natural resources.” Both sectors have the potential to stimulate economic growth, create new jobs, and contribute to solving global challenges such as climate change, pollution, and biodiversity loss. The green economy is the result of efforts to make the economy more environmentally responsible and at the same time more advanced, creating a balanced and positive impact on society and the environment. Green entrepreneurship is a business approach that combines economic goals with environmental responsibility. Entrepreneurs engaged in green entrepreneurship use innovations and technologies to develop products and services with a lower environmental impact, support circular processes, and ensure sustainable energy sources.
Ključne reči
entrepreneurship, green economy, innovation, environmental protection
Strane
196-206
Preuzmite rad (PDF)