The digital era has brought fundamental changes to the way organizations operate, interact with customers, and create value. Technologies such as artificial intelligence, automation, big data analytics, and digital platforms have enabled more efficient and innovative processes, while simultaneously opening up a range of complex ethical issues. These issues transcend traditional frameworks of business ethics and include privacy protection, algorithmic transparency, fairness in decision-making, depersonalization of work, digital sustainability, and stakeholder accountability. The paper emphasizes the importance of Corporate Digital Responsibility (CDR) as a key concept in aligning technological advancement with ethical and social values. Special attention is given to the development of ethical frameworks, the implementation of ethics by design principles, continuous employee training, ethical leadership, stakeholder participation in decision-making, and the assessment of technology’s impact on society and the environment. Such a comprehensive approach enables organizations to integrate ethics into all stages of digital operations, thereby strengthening user trust, corporate reputation, and long-term sustainability. 230 ”Challenges of Digitalization in the Green Economy” Belgrade, October 30th, 2025 The authors stress that business ethics in the digital era is not merely a matter of norms and rules, but a strategic element that enables responsible, transparent, and socially accountable innovation, creating a competitive advantage in the contemporary digital environment.